What is the primary purpose of a scalp massage during shampooing?

The primary purpose of a scalp massage during shampooing is to stimulate circulation. This increased blood flow to the scalp can promote healthier hair growth by delivering more nutrients to the hair follicles. Additionally, stimulating circulation can help to relax the scalp muscles, which contributes to an enhanced overall experience during the shampooing process. While a scalp massage can have the added benefits of providing a sense of relaxation and enjoyment for the client, its fundamental aim is to invigorate the scalp by enhancing the circulation.